Doing a SiteCatalyst implementation and having trouble figuring out what’s being sent to SiteCatalyst servers? Here’s an Adobe page that contains a list of tools including Adobe’s own Digital Pulse. This page is also awesome because it defines all of the values that you may see in a request – so if you’ve ever wondered what AQB and AQE are, you’re in luck.
Since I do most of my work in a web application, I live by HTTPFox and FireBug (Net) for validating requests. The same can be done in IE and Chrome’s developer tools. The great thing about HTTPFox is you can filter out all other requests. This is particularly useful if your page or application is making a large number of server calls for images, other tracking pixels, app data, etc… For my implementation of YouSendIt’s SiteCatalyst tracking, filtering by “metrics” allows me to see the image requests being made to the SiteCatalyst servers. Clicking on “Query String” displays the data that is transmitted. This technique works for both page and custom link tracking. This obviously requires you to have an understanding of your implementation, variable settings, etc… but if you’re relatively new to SiteCatalyst and ever find yourself questioning if values are being set correctly, you’ve got the basics of how to validate your tracking calls. BTW – this works with all other web analytics tools
I was sitting trying to figure out how to sum up what I do as a web analytics architect and engineer. When friends and family who are not in the industry ask what I do, it can be difficult to explain. I was trying to craft a statement that’s simple enough to understand but simple enough to understand without getting into messy details. What came to mind was a media campaign by BASF in the late 90’s explaining they don’t make the everyday products we all use, but they have a hand in making them better.
The more I thought about it, the more it made sense to apply this line of thinking to web analytics. While at one point in my career, I’ve been part of teams that built products you may have used, my current role is in figuring out what to measure, how to measure and either code it myself, or work with a team to put the tracking in place. The resulting data is then used to identify what works, what doesn’t and identify behaviors that resulted in a good result or in the bad result.
Here’s what I came up with:
I’ve designed pages, experiences and applications for the web, and I’ve built them.
Today, I make it possible to measure, report and provide insight.
Product design and technology make a product.
What I do helps build a better product.
Strategy and marketing build a campaign.
What I do makes it possible to measure success.
Updating Java on a Mac is starting to get really annoying, especially if you live in Java applications like Adobe Discover (part of the Omniture Suite). The instructions on the Adobe site (http://adobe.ly/14Wp2Cu) doesn’t appear to work anymore. If you’re in the same boat I was in, try the directions below.
Went to the first ever Accelerate conference on web analytics in San Francisco. Extremely thankful to Web Analytics Demystified and their sponsors, TeaLeaf, OpinionLab and Ensighten for providing the free event.
Saw some old friends, met a lot of great people and learned a bunch of new things, but most importantly, things that re-inforces things I’ve learned on my own with both web analytics and web analytics implementation. Being relatively new into the hardcore aspects of this, it was enlightening to know that there were a ton of people who sort of “fell” into this exciting new are in business. It sounded like there are lots of opportunities to advance and lead in digital measurement, not to mention identify new ways of how we can and should measure various web activities. I’m going to start sharing various words of wisdom I come across in this area through my blog.
One of the more humorous ones was why web analytics is like a cake: http://www.seomoz.org/blog/how-to-find-link-worthy-data